Campaigns

A male and female stop at a regional driver revive rest area leaning on their silver 4WD.

Safe road tripping

Excited to be off road tripping these school holidays? With more traffic expected on the roads, if you make sure safety is your top priority then you’re good to go.

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Driver using gaming controller to drive a car

Regional roads aren’t a game

With long travel distances, high-speed limits, and some unpredictable conditions, driving in regional areas takes some serious concentration. So, we asked 50 young Queenslanders to create an ad campaign to help their mates slow down and stay safe.

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References

Australian Bureau of Statistics. (2017). Regional Population Growth, Australia, 2006-16: Population by Statistical Area Level 2

2 Bureau of Infrastructure Transport and Regional Economics. (2016). Road Trauma Australia 2015 Statistical Summary. Canberra: Commonwealth of Australia

3Data Analysis, Department of Transport and Main Roads (2023) Road Crash Data.