![Co-Lab lock up](https://dtmr-jointhedrive.s3.ap-southeast-2.amazonaws.com/wp-assets/wp-content/uploads/2023/03/27120710/hero-image%402x-1024x579.png)
How Co-Lab works: behind the scenes
The team that pitches the best idea wins a prize and then gets to work with advertising professionals to bring their campaign to life; from concept development and testing through to production and launch. Check out the videos below to see what happens.
Watch “Co-Lab behind the scenes 2020”
*Filmed before COVID-19