The Story Behind CO-LAB
A road safety campaign made by young Queenslanders, for all Queenslanders? Yep, that’s right. Since 2015, Co-Lab has been bringing together young people to tackle the road safety problems personally affecting them and their peers. Last year, the Co-Lab Youth Road Safety Challenge was epic: tackle the issue of death and injury on our roads and why it's accepted as part of everyday life. The winning participants created the following innovative safety campaign ‘Road to Zero’.
Road to zero
Zero isn't something we usually aim for. But when it comes down to our road toll, we all need to get on board and drive the road toll down to zero. 'Road to zero' is a campaign developed by young people to tackle our acceptance of death and injury on our roads.
Road to zeroWatch the video
LikesWatch the video
StepsWatch the video
Be your child’s driving role model. Long before they get their ‘L’ plates, start practising good road safety habits now.
Stay involved and encourage your child’s driving, even after they get their ‘P’ plates. Make it clear you’ll be there to back them up, so they can avoid any risky situations on the road.
Go to ‘Protect your P-Plater for more.
Ensure your policies support the safety of your employees while they are on the road.
Make sure when your employees are on the road they are properly rested, not distracted, and in a safe vehicle.
You can go to the Road Safety Partnership Program for more details.
Use #RoadtoZero to start a conversation with your mates on social media. Chatting about road safety with your friends and family is a great way to raise awareness about the road toll.
Follow Join the Drive to be part of the road safety conversation.