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When the community comes together, we can make the roads safer for everyone. Read on to see what others are doing in their communities.

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Co-Lab Youth Road Safety Challenge

The 2020 Co-Lab winning team

Ideas by young people, for young people

Co-Lab is our annual event where young Queenslanders come together and channel their creativity and enthusiasm to create a real road safety campaign aimed at young drivers.

This year, for the first time ever, we took Co-Lab to regional Queensland.

The brief? Convince your friends to slow down and take care while driving in rural areas.

After 240 applications, 50 participants, 10 teams, 5 mentors and 2 days of creative-fuelled madness, there could only be one winning idea...

Congrats, Zac (Bundaberg), Aidan (Brisbane), Alyssa (Townsville), Samantha (Brisbane), and Caitlin (Yeppoon) for your 'Regional roads aren't a game' idea.

How Co-Lab works: behind the scenes

The team that pitches the best idea wins a prize and then gets to work with advertising professionals to bring their campaign to life; from concept development and testing through to production and launch. Check out the videos below to see what happens.

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