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When the community comes together, we can make the roads safer for everyone. Read on to see what others are doing in their communities.

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Co-Lab Youth Road Safety Challenge

The 2019 Co-Lab winning team

Creative young minds tackle road safety

The 2019 Co-Lab event was a huge success! We’d like to take the time to say thank you to the 75 bright young minds who thought of some excellent behaviour change ideas to help young people buy safer cars. After much deliberation, the winning idea has been chosen! We had the opportunity to work with Group 1 to bring their "You’re no dummy" campaign idea to life. Thanks so much to everyone who participated – the standard of work was some of the best we’ve seen!

Creating the Co-Lab campaign 2019

The winning Co-Lab team worked with advertising, media and road safety mentors to bring the ‘You're no dummy’ campaign to life. They watched their campaign concept become a reality by getting hands-on for the shoot in late June 2019 and then continued to collaborate with directors, cast and crew, throughout the rest of the campaign's creation.

“To other young people that are thinking of going to Co-Lab I would say just do it, It's a great opportunity to share your ideas, meet new people and create something amazing." - Xanthe Johnston, winning team member, 2017

“I think our idea will change the minds of people our age and impact the way they approach deaths in our roads” – Mikaela Lawlor, winning team member, 2017

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