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Co-Lab Youth Road Safety Challenge

The 2019 Co-Lab winning team

Creative young minds tackle road safety

The 2019 Co-Lab event was a huge success! We’d like to take the time to say thank you to the 75 bright young minds who thought of some excellent behaviour change ideas to help young people buy safer cars. After much deliberation, the winning idea has been chosen! We’re looking forward to working with Group 1 to bring their ‘Don’t be the dummy’ campaign idea to life. Thanks so much to everyone who participated – the standard of work was some of the best we’ve seen!

Creating the Co-Lab campaign 2018

The winning 'Road to zero' team had the chance to help bring their own campaign idea to life. The team members were invited into the creative agency to develop their idea further with the help of creative, digital and social media mentors.

Each member was then given the opportunity to watch their campaign concept become reality by going behind the scenes at the shoot in late June 2018. Meeting with directors, cast and crew, they were on-call to give their thoughts on the campaign's creation.

Check out the latest Co-Lab campaign and behind the scenes footage below.

“To other young people that are thinking of going to Co-Lab I would say just do it, It's a great opportunity to share your ideas, meet new people and create something amazing." - Xanthe Johnston, winning team member, 2017

“I think our idea will change the minds of people or age and impact the way they approach deaths in our roads” – Mikaela Lawlor, winning team member, 2017

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