We open with a guy in a local pub. He’s up at the bar, trying to decide what he’ll drink next. We see a shot with all the taps sporting our six, fake alcohol labels. The camera pans across each label. The indecisive guy asks the bartender…
Guy: Hmm, I’m tossing up between the ‘RBT’ and the ‘Interlock Shame’. But…what are these?
Bartender: Well, there’s ‘Job Loss’, that’s got a pretty bitter after-taste. ‘Ute Prang’…that one’s a little pricey.
And this one here… It’ll change your life.
Guy: I’ll go with the Whiplash.
MVO: If you drink and drive, the consequences are in your hands.
Guy: Cheers
The guy raises his beer to the bartender and says…Just as he does this, we match-cut to footage of the same guy mid-car crash. He’s just rammed his car into a telephone pole. His neck whiplashes violently.
Super: Authorised by the Queensland Government, William Street, Brisbane.