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How Co-Lab works: behind the scenes

The team that pitches the best idea wins a prize and then gets to work with advertising professionals to bring their campaign to life; from concept development and testing through to production and launch. Check out the videos below to see what happens.

Watch “Co-Lab behind the scenes 2020”

*Filmed before COVID-19

Watch “Co-Lab behind the scenes 2019”

Co-Lab young driver campaigns

View from driver's perspective onto the road

Regional roads aren’t a game

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'You're no dummy' campaign hero visual

You’re no dummy

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A young woman with her dog posing for a selfie

Road to zero

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Female driver looking at her phone while driving

Chin up

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Front view of a red car with a P plate and a white car waiting for the traffic light

Settle down stallion

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Speeding? You’re No Hero

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